Baby 2017 Car Seats Latest Real Madrid Game

NO wonder managers and players always look comfortable on the bench.

Football's biggest clubs are using £3,500 racing seats for their star attractions to sit on during games.

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Real Madrid had their players seats supplied by RECARO Credit: Getty - Contributor

German company RECARO has kitted out the likes of Real Madrid, Borussia Dortmund, Lyon, West Ham and Newcastle United, as well as a variety of German clubs over the years.

Reportedly, around 70 football clubs around the world are sitting on the seats that also provide coaches, managers and subs with heat to keep warm whilst they're watching.

So, how did RECARO get involved in football?

Well, the story goes back to 1990 and the then Bundesliga club, F.C. Kaiserslautern, who would go on to win the league that year.

The club, nicknamed The Red Devils, had then-RECARO owner Ulrich Putsch on their board.

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RECARO are a German company that supply various car giants with seats Credit: Getty - Contributor

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F.C. Kaiserslautern kicked off the idea of using race car seats in stadium dugouts in 1990

After hearing the team's manager Kalli Feldkamp complain about having terrible back problems, Putsch came up with a novel plan to ease his manager's pain.

A RECARO racing car seat was fitted in the dugout where Feldkamp sat and the idea soon caught on.

By 1994, the rest of the team found itself enjoying the comfort of a RECARO seat too on a custom fitted players bench.

Tilman Schaefer, a company representative from RECARO told Jalopnik: "They put the seat right next to the bench.

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French giants Lyon have their dugouts kitted out with RECARO leather seats Credit: Getty - Contributor

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And most RECARO seats also have heating to keep players warm Credit: Getty - Contributor

"Because the players thought the seat to be just gorgeous Ulrich had a complete bench produced for the home team."

As soon as sponsorship deals came to the fore, customised sports car seats became a trend around the world.

And soon, other seat manufacturers got involved as well.

"Other teams became so excited that they ordered benches from RECARO – so this became a special sales project over the years," Schaefer continued.

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Bundesliga leaders Borussia Dortmund have stylish black leather RECARO decorating their bench Credit: Getty - Contributor

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While clubs like Man City, who are sponsored by Etihad Airways, use airline seats for their coaching and playing staff Credit: Getty - Contributor

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West Ham followed suit by adopting RECARO seating at the London Stadium Credit: Corbis - Getty

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However, RECARO seats aren't cheap Credit: Getty - Contributor

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Clubs are shelling out around £3,500 per seat to provide comfort for their staff Credit: Getty - Contributor

"Other seat producers–even airline seats–followed line and started to supply seats to teams they sponsor.

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"So this is kind of a standard today on soccer sidelines, plus baseball in Japan, plus business seats in the stadiums. In Europe and Japan RECARO is probably the biggest supplier."

With each car seat costing in the region of £3,500 RECARO are making a mint out of football.

But at least the world's players and managers are sitting pretty, and manage to stay warm during the winter months.

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Baby 2017 Car Seats Latest Real Madrid Game

Source: https://www.thesun.co.uk/sport/football/8411803/recaro-borussia-dortmund-real-madrid/